Southern Cross Austereo (SCA) is one of Australia’s leading media companies reaching more than 95% of the Australian population through its radio, television, and digital assets. 

Under the Triple M and Hit network brands, SCA owns 99 stations across FM, AM, and DAB+ radio.  SCA provides national sales representation for 34 regional radio stations. 

SCA broadcasts 93 free to air TV signals across regional Australia, reaching 2.7 million people a week, with Ten Network programming and advertising representation across regional QLD, southern NSW and regional Victoria, Seven Network in Tasmania, Seven and Ten in Darwin, Remote Central and Eastern Australia, and Seven, Nine and Ten in Broken Hill and Spencer Gulf. Sky News Regional will also be broadcast in 17 of SCA’s regional markets across Victoria, Southern NSW and Queensland. SCA will also sell Sky News Regional on behalf of WIN in NNSW, Griffith and Mount Gambier / Riverland. 

SCA operates LiSTNR, Australia’s free audio destination for consumers housing radio, podcasts, music and news. 

SCA also provides Australian sales representation for global open audio platform SoundCloud and Sonos Radio. 

SCA's premium brands are supported by social media, live events and digital platforms that deliver national and local entertainment and news content. 

SCA Embrace - National Charity Program

Southern Cross Austereo (SCA) has committed to a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program, SCA Embrace, commencing 1 January 2024.

Launched in 2016, SCA Embrace continues its commitment to corporate social responsibility and the two charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA's channels. SCA staff will also be encouraged to be involved in areas such as research, local community activities, and volunteering opportunities.

SCA CEO, John Kelly, said: "We are absolutely thrilled to be partnering with Endometriosis Australia and Cancer Council as our official charities. The not-for-profit sector continues to face fundraising and awareness challenges, especially in light of the increased cost of living environment many Australians are experiencing and we look forward to supporting both organisations for this two-year term.

"We have chosen both charities because they presented compelling stories that showed us how we could truly make a difference to each organisation, and to educate the wider community across Australia on endometriosis, with the charity's first ever media partner in SCA. Both charities also provide opportunities for us to support our people who are living with endometriosis or impacted by cancer, allowing us to align with so many different areas of our business.

"Since its inception in 2016, SCA Embrace has provided $237 million of in-kind advertising to our charity partners. To know that our people's time and expertise, along with our broad media reach is making a noticeable impact to the lives of many Australians is a privilege on behalf of our company to support."

For more information on each charity please visit their individual websites:

Endometriosis Australia

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Cancer Council

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