BriefSouthern Cross Austereo’s World Famous Rooftop has hosted some of the world’s biggest artists. In 2016, we took it up a level - 88 levels to be exact – to promote Delta Goodrem’s new single ‘Dear Life’.
Partnering with Melbourne’s Eureka Skydeck, in a glass box that slides out of the building and over Melbourne’s streets, providing spectacular views as far as the eye can see.
If that’s not unique enough, we captured the performance in 360 degrees so viewers could listen to an impressive live performance and experience the view from one of the highest points in the Southern Hemisphere.
SolutionOne song, one performer, but 360 angles to view it from.
We filmed Delta Goodrem performing ‘Dear Life’ in 360 degrees at Eureka Skydeck’s The Edge, overlooking Melbourne, 88 floors above the street.
The final product would see users experience both the new song and The Edge.
The launch was kept secret from public so SCA created some teaser videos for the Delta and Hit Network fans.
The performance video was seeded out on Facebook from The Word Famous Rooftop and Hit Network radio station pages, while utilising Facebook’s (at the time) brand new 360 degree video feature.
ResultsThis video met the objectives of showcasing Delta’s new single as well as the unparalleled 360 degree view of Melbourne city from 88 floors up.
In one week, we created one of the most immersive and engaging experience for our fans to date. The final 360 degree video had 174,289 views, reached 850,449 people, received 6037 reactions, comments and shares.
The Hit Network, Sony Music and Eureka Skydeck achieved our highest World Famous Rooftop event in the Southern Hemisphere with Delta Goodrem.