DASSA

DASSA

The Insight

Cancer Council SA approached The Studio at SCA to target demographic groups who have been slow to give up smoking. We used Triple M Adelaide’s Haydo, a genuine smoker, to show people that using the MyQuitBuddy app helps people stop smoking, and stay smoke free. As a result, calls through to the Cancer Council SA Quitline increased significantly, and downloads of the MyQuitBuddy app in SA spiked well above the national average. We’re also happy to report Haydo is still a non-smoker to this day.