OVO MOBILE

OVO MOBILE

The Insight

Ovo were the new kids on the block, and came to The Studio at SCA to help them increase market share and become a bigger player among telcos. Ovo wanted to target parents with school aged kids who needed great value mobile plans. We used our regional TV and radio networks to reach an audience that the bigger telcos had neglected, plus a metro radio campaign for added reach. Across the two months of the campaign, we helped increase sales by 60% through a mix of great creative, and strategically placed media.