Under the Nine networks brand, Southern Cross Austereo broadcasts TV in the regional Queensland, regional Victoria and regional Southern New South Wales licence areas.
SCA also broadcasts the Seven Network channels in Tasmania, Darwin and the Remote Central and Eastern Australia; Nine, Seven and Ten channels in Broken Hill and Spencer Gulf and the nine channels in Tasmania and Ten channels in Darwin and Remote Central and Eastern Australia (in joint ventures).
In partnership with the Federal Government, SCA offers the Viewer Access Satellite Television (VAST) services, giving TV to Australians living and travelling in remote Australia and in black-spot areas.
In Tasmania Southern Cross Television is proud to offer the state’s leading nightly half hour news services. SCA also produces half hourly bulletins across our Spencer Gulf region markets.
DELIVERING FREE TV TO REMOTE AUSTRALIA WITH VIEWER ACCESS SATELLITE TELEVISION (VAST)
SCA believes everyone should have access to great TV. So as well as broadcasting a broad range of television content across the country, SCA also plays a significant role in helping remote Australians stay in touch through the Viewer Access Satellite Television (VAST) service.
A full range of digital commercial channels are broadcast off satellite in remote areas to an estimated 80,000 households who would otherwise not have access to Free To Air television. Access to the service is applied for and lodged through a SCA VAST call centre daily and given SCA exclusively administers and plays out all regional TV onto the VAST platform, it positions SCA uniquely in Australian TV broadcasting.
Under agreement with the Federal Government, all regional Free to Air television networks send their completed daily content to SCA’s Canberra play-out headquarters for VAST customers. This service offers VAST customers to over 20 FTA television channels that would otherwise not be available.
Regional TV… Effective TV
Free to Air TV continues to be by far the most popular mass medium in regional Australia.
Regional consumers have the same spending power as those in the capital cities and typically account for around 35%-40% of total Australian sales of most goods and services. No-one understands this surprising stat like SCA and as a result delivers the full power of regional Australia to clients and partners. Quite simply, due to the significantly lower cost per viewer, the inclusion of regional TV will improve the overall rate of return from any marketing campaign. It makes a lot of sense.
Power of local
Regional Australians are by and large more engaged in their communities than people in metropolitan areas and they view their local TV networks as part of their community and a trustworthy source of local news.