Engaging Insights

Hear from some of Australia’s leading industry experts as they share thought-provoking opinions and insights to media, advertising and audience engagement. This series focuses on the importance of engagement in building successful relationships between brands and consumers.

Engaging Insights with Michael Gudinski

22 February, 2013

Michael Gudinski has been called the rock guru, the music mogul, the mushroom man, and is widely recognised as one of the most important figures in the history of the Australian music industry. Michael is a man of many faces and his many business interests reflect the multiple facets of both his personality and his talents.

At the ripe old age of seven, Michael’s entrepreneurial side emerged, when on Caulfield Cup day, he charged race goers for parking spaces in a vacant block next to his home. Since then, he’s never looked back, promoting gigs at Melbourne halls for alternative acts like ‘Chain’ and ‘The Aztecs’ and developing his first taste for what would be a life long love affair with the music industry.

In 1972 Michael and business partner Ray Evans founded Mushroom Records – which was to eventually develop into the largest independent record label in Australian music.

In 2009, he was listed in The Age Melbourne Magazine’s Top 100 for the work he did on the Sound Relief benefit concerts, and 2012 saw Michael bestowed with Melburnian of the Year for his contribution to the city.

2013 sees the Mushroom Group as Australia’s leading entertainment group of companies, with Michael overseeing, amongst other companies, six record labels, three live touring companies, a film and television company, Australia’s largest independent publisher, two venues, three booking agencies, and a major merchandising company.

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