As the 2018 ski season kicks off this weekend, FOX FM announces their renewed partnership with Victoria’s premier ski resort, Mt Buller for another three years, connecting Melbourne’s most listened to radio station with Victoria’s most visited ski resort to cover all the fun and action of the mountain all winter.
FOX FM will be streamed live across the ski area, alongside Fox FM’s on-air personalities broadcasting live on location across the season. So, when Melbourne goes to the mountain, they won’t have to miss their favourite FOX shows Fifi, Fev & Byron, Carrie & Tommy or Hughesy & Kate.
The return of the famous ‘FOX chairlift’ and the live ‘FOX Cam’ on the Shakey Knees ski run will also transport skiers and boarders up one of Mt Buller’s most popular runs, complemented by branding in maps, brochures, websites, daily ski reports and videos and joint promotions right across the season.
SCA Melbourne’s General Manager, Dave Cameron said, “Mt Buller is Melbourne’s favourite weekend winter wonderland. SCA Melbourne is excited to extend our exclusive partnership with the mountain for another 3 years. Our listeners will continue to see and hear their favourite station The FOX all over the mountain all winter long, with The FOX Chairlift returning to take our listeners sky high.”
With FOX FM set to light up the mountain once again, General Manager of Buller Ski Lifts, Laurie Blampied said, “Buller Ski Lifts looks forward to three more years of fun on the slopes and over the airwaves with FOX.
“It’s a true partnership with plenty of shared values. By working together, we mix good times with great music and make winter a whole lot more fun.”
“The FOX crew are part of the family up here on Mt Buller and it’s the soundtrack to the winter on the slopes. This partnership is a great way for us to share the mountain vibe with listeners in Melbourne through snow reports and presenters capturing the fun on the slopes live on air.”