PodcastOne – There’s One for Everyone
Southern Cross Austereo (SCA) formally launched its Australian podcasting network – PodcastOne in Sydney tonight.
During the live beta phase the PodcastOne network has been steadily growing with well over 2 million downloads in the first month. With new original domestic podcasts to be released along with a consumer marketing campaign to commence in the coming days, PodcastOne is set to continue its growth in Australia.
The PodcastOne network consists of specially curated podcasts for Australian audiences with selected premium original long form domestic podcasts together with the most popular US PodcastOne podcasts.
With a focus on developing and licensing new original long form podcast content, PodcastOne can offer a range of genres and styles that appeal to Australian audiences.
Launching PodcastOne SCA’s CEO Grant Blackley said, “We’ve seen an explosion in consumers appetite for video on demand with Netflix and Stan and people hungry for personalised audio they can listen to how and when it suits them.
“The strength of podcasting is its ability to advertise to audiences who have personally selected their content and are therefore highly engaged – these are often hard to reach audiences that can be measured.”
“SCA has a long proud tradition of making audio content and we are now applying our skills to move into the space of audio on demand.
“SCA is becoming a powerhouse of selecting and guiding talent, producing, technical production – ultimately podcasting is about story telling.” “Podcasts are the home of long-form narrative where stories told, and issues explored and discussed over a number of hours.”
Jim Berk, PodcastOne US said, “The Australian PodcastOne team has done and extraordinary job creating a network with such a diverse line-up of high quality, entertaining podcasts that traverse every genre.
“It’s evident that SCA is serious about podcasting and the quality of the content they are producing is well validated by their download numbers.”
PodcastOne Australian content:
|The Howie Games – Mark HowardThe Trials of the Vampire – Adam Shand
Complete Drivel – Christian Hull
A Plate to Call Home – Gary Mehigan
Mum Says My Memoir is a Lie – Rosie Waterland
The Mentor – Mark Bouris
Sex and Life – Dr. Nikki Goldstein
The Next Billion Seconds – Mark Pesce
Aussies in Hollywood – Jenny Cooney
Coach– Paul Roos
Extreme Vetting – The Chaser
Oh Errol – Sarah O’Neill & Keira Stewart
|Health Hacker – Adam MacDougallCrappy to Happy – Tiff Hall and Cass Dunn
Puka Up – Wayne Schwass
We Fact Up – Dave Zwolenski & Redd Peterson
We Paid to See This – Darren Hayes
Game On Australia – Pete Curulli & Dan Van Der Meer
The Start Cast – Press Start
Submission Radio Australia – MMA
Seven Days by Media Week
The Ad Break – The Guardian
PodcastOne US content:
| The Adam Carolla Show – Most downloaded Podcast in US
Talk is Jericho – Chris Jericho
The Steve Austin Show
Beyond the Darkness
You’re Welcome -Chael Sonnen
The Ross Report – WWE Hall of Famer Jim Ross
The Big Podcast – Shaq O’Neill
LadyGang – Keltie Knight, Becca Tobin, and Jac Vanek
Song Talks – Richard Marx
Bret Easton Ellis Podcast
|Dr Drew Podcast – Dr. Drew PinskyMohr Stories – Jay Mohr
Post Mortem – Mick Garris
Forbes Sports Money
The Forbes Interview
Mentoring Moments – Forbes
100% Honest. Pretty Much – Tom Arnold
The Limit Does Not Exist – Christina Wallace and Cate Scott Campbell
Mind Full – Alisha Perkins
Lucy Rowles, PR Manager on 0420 669 267 or firstname.lastname@example.org