SCA Affiliation Agreement with Nine Entertainment Co. FAQ

SCA & Nine now delivering stronger regional solutions than ever before!

Here’s everything you need to know about the affiliation


When does the affiliation agreement with Nine begin? 1 July 2016 for a five year period.

When will you start trading Nine business? We are open for business, trading in the Nine regions now for business commencing after 1 July 2016.


What does the new agreement mean?
It means that in the relevant licence areas, SCA will broadcast the Nine channels rather than broadcasting the Ten channels starting on 1 July 2016.

Which TV markets are covered by the new agreement?
Regional Queensland, Southern NSW, regional Victoria.

What is happening in relation to Northern NSW where Nine/Win broadcasts the Nine channels?
We have renewed our affiliation agreement with Ten in relation to Northern NSW only and will continue to broadcast Ten in Northern NSW.

What is happening in relation to the other areas in which Win currently broadcasts the Nine channels – WA, Tasmania and SA?
We understand there are ongoing discussions between Win and Nine but this is yet to be confirmed.

Is the first step towards a merger between Nine and SCA?
No. Our negotiations have been limited to affiliation issues.

Will there be changes to branding?
Yes, from 1 July 2016 the SCA channels will start carry Nine branding and this will be rolled out progressively.

Will viewers at home notice the change-over?
Viewers will need to turn to the 5 series of channels on their remote control to see their Nine programming.

We do not expect that viewers will need to retune their sets to see their Nine programming.

With a change in branding to Nine, viewers will notice some change to “look and feel” of the channels.

Will viewers continue to get all the Nine channels?
SCA will broadcast Nine, Go and Gem into the licence areas from 1 July 2016, meaning all programing including the NRL and the Voice will be available.

9HD and 9Life will be switched on as soon as we have built the capability to broadcast them. We expect this to happen within a couple of months.

Will SCA broadcast local programming?
In recent years, SCA has been broadcasting news updates but not bulletins to its markets.

Using the strong experience and content of Nine, we will be considerably boosting the local content we broadcast. The ability to provide this news will be built and rolled out over coming months. We will announce our new services when we are in a position to do so.

In the meantime, SCA will comply with its local content quota requirements.

Will viewers continue to get WIN local news?
That is a matter for Win.

View the coverage map relating to the new affiliation here. Regional TV Coverage Map_1 July 2016

Access the full press release here.