The Studio at SCA, Southern Cross Austereo’s creative arm, has launched a newly reimagined jingle for client SPC.
The recording is a modern interpretation of the classic SPC Baked Beans & Spaghetti jingle from the 1980’s – originally produced by Mike Brady – and underscores a new radio campaign which positions SPC baked beans & spaghetti as the easy way for Australian families to make mealtime simple again.
Luke Parsons, Head of The Studio at SCA Sydney said, “It was a real privilege for one of the most iconic brands in Australia to trust us with such an important aspect of their branding. It’s right in step with us (SCA) embracing our expertise in market as audio innovators. We’ve been building brands through sound for decades and have been lucky to work with some truly great clients, such as SPC.”
Jo Cruth, Category Marketing Manager at SPC said, “It was important to maintain the integrity and history of the jingle, a ‘National treasure’ for us, but bring it into the 21st century. SCA’s care and dedication to delivering the SPC bounce, as requested, was much appreciated. We love the end result!”
The new campaign for SPC baked beans & spaghetti commenced on-air last week and can be heard nationally across The Hit Network.
Anna Magliano, Group Business Director from Slingshot, said “The SCA team championed the media and creative intent from the get-go. The jingle they delivered was right on point and will really push SPC Baked Beans and Spaghetti further and faster, which was always our goal.”
See the video here.
Senior Brand Manager, SPC: Kelly Hearne
Category Marketing Manager, SPC: Jo Cruth
Media Agency: Slingshot
Group Business Director, Slingshot: Anna Magliano
Head of Creative Solutions, Slingshot: Sally Powell
Creative and Production Agency: The Studio at SCA – Sydney
Studio Head: Luke Parsons
Creative Director: Kade Robinson
Campaign Ideas Manager: Mitch Byatt
Jingle Lead Creative: Thom Wood
Audio Producer: Graham Hunter
Creative Writer: Marc Dwyer
Account Manager: Lou Magnifico
Strategy & Insights Director: Abi Wallis