Triple M Country will go live at midnight tonight, with Southern Cross Austereo launching its new digital radio station.
Adding Triple M Country to its digital radio stable, complements Triple M’s existing portfolio of Triple M Modern Digital, Triple M Greatest Hits and Triple M Classic Rock Digital.
Triple M Country will feature contemporary music by many celebrated Aussie and international artists, from Lee Kernaghan, Kasey Chambers and Keith Urban, to Sam Hunt, Florida Georgia Line, and Carrie Underwood.
On the new station Kernaghan will host his own music show ‘The Range’, each Sunday 6am – 8am, with the show also airing across the Triple M regional network and syndicated stations. For two hours each week Lee will share his love for the music, the artists and stories behind ‘Today’s Best Country’.
Other shows include ‘Nashville Access’ with its weekly insight into the heart of American country music and ‘Hot Country Saturday Night’.
The new station will launch at 12am (AEST) on Thursday February 1, and will be available on digital radio in Sydney, Melbourne and Brisbane, online at triplem.com.au/country, or via the Triple M app (available on iPhone and Android).
Triple M Country will partner with ‘Country Rocks Sydney Festival’ to be held in Bella Vista on Saturday March 3. The festival will be headlined by Lee Kernaghan who will be joined by his sister Tania Kernaghan, Adam Brand, James Blundell and many others.
Southern Cross Austereo’s Chief Creative Officer Guy Dobson, said, “The launch of the Triple M Country signals the continued growth and diversification of the Triple M brand across Australia.”
“This is the next brand extension for Triple M – offering even more solutions for our clients and an even broader audience reach.”
“Research around the world shows country music lovers discover music via broadcast radio.”
Media Enquiries: Lucy.Rowles@sca.com.au