Triple M Launches National Campaign


Rock royalty, Aussie sporting legends and Triple M’s finest head up the brand new campaign for Australia’s home of rock, sport & comedy – Triple M.

The new campaign features Cold Chisel’s iconic track Rising Sun and will run across outdoor, transit, TV, print, digital and social mediums throughout Triple M’s four metro cities – Sydney, Melbourne, Adelaide, Brisbane, and in Perth for mix94.5. 

Launching on February 19th, this campaign builds on the Triple M rebrand campaign that was launched across regional Australia in December 2016.

The campaign uses Triple M’s on air talent as well as various friends of the network, including former AFL and NRL sporting stars Chris Judd and Ryan Girdler, rock stars Sting, Jimmy Barnes and The Living End and well known identities that the Triple M audience have come to know, love and trust.

Southern Cross Austereo’s Head of Marketing Nikki Clarkson said, “There’s only one iconic brand that’s stood for Aussie rock, sport and comedy for the last 30 years and that is Triple M.

“This campaign not only heroes our own on air talent but includes great rock and sporting icons, those who have been an integral part of Triple M over the decades.

“We are excited to build on the campaign we launched for Triple M across regional Australia in December 2016 with this new work for our metro stations. Triple M is now truly a national brand.”

There is only one station for everything that matters to our listeners – great rock, everything sport and the best in comedy and that station is Triple M!


Talent included in the campaign:

  • All metro Triple M Breakfast talent
  • Jimmy Barnes, Sting, The Living End
  • Ryan Girdler, Peter Sterling, Wendell Sailor, Tony Squires
  • Billy Brownless, Chris Judd, Wayne Carey
  • Merrick Watts, Roy & HG

Campaign Credits:

Head of Marketing & Communications – Nikki Clarkson

Senior Marketing Manager – Erin Donati

Marketing Executive – Peter Laurie

Creative – Adam Bower

Production Company – Fabric Films

Director – Charlie Fergusson

Producer – Krista Fergusson

DOP – Joel Betts

DOP – Simon Ozlins

Post Production – The Post Lounge

Editor – Sue Schweikert / Sam Stokes

Producer – Brock Smith / Mitch Carr