Southern Cross Austereo today announced the appointment of Will Allen as National Head of TV Sales for SCA.
Leading SCA’s television sales team, together with National Executives, he will develop and oversee SCA’s television sales strategy to maximize revenue in the short, medium and long term.
Will’s extensive experience in broadcast media spans radio and television, working at SCA and ARN and in media agencies. Will’s first role with SCA was in 2007 running the Brisbane sales function across radio and television assets for SCA’s regional businesses. After time in the media agency world, Will returned to SCA in 2012 to become SCA’s Head of Sales in Brisbane. He will continue this role in addition to his Head of National TV sales role and will report to Brian Gallagher.
Welcoming his appointment, Brian Gallagher, Chief Sales Officer, SCA said “Will brings an unrivalled depth of skills and energy to his new role leading a key plank of our entertainment business. SCA’s regional television business offers unrivalled scale and opportunity for our clients to cost-efficiently reaching almost 40% of Australians.”
Will said “The change in television affiliation to Nine, has delivered for the business and our business partners. The rollout of Nine’s regional News combined with cross-platform activation opportunities in-market on our Radio assets means we’re primed for an exceptional year in regional Australia.”
“I’m so excited to be leading a high performing team that provides our partners audience consistency on top of our highly regarded service offering. My focus from the outset will be in supporting our people, and working closely with Nathan, Hannah, & Niki in Sydney, Otto in Melbourne, Helen in Brisbane, Rob in Adelaide, and Noel in Perth to deliver on Brian Gallagher’s vision of connecting brands with the scale of our audience to deliver results for clients”